Privacy Policy
Last Updated: May 25, 2026
Welcome to AfyWay. We operate a B2B business directory platform designed to connect users directly with independent African companies, products, and services. We take your privacy very seriously and we want to be completely transparent about how we collect, use, and safeguard your information when you visit our website or use our services.
By accessing or using AfyWay, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please do not use our platform.
1. Information We Collect
We only collect information that is necessary to provide you with a reliable search directory and networking experience. This information falls into two main categories.
Information You Give Us Directly
- Account Information: When you register on AfyWay as a business owner, we collect your name, email address, password, and basic account preferences.
- Company Profile Data: To list your business in our directory, you provide public-facing details. This includes your custom company name, business introduction, core business type (such as Business Services, Distributors & Wholesalers, Retailers & Brands, Service Providers, or Suppliers), industry specialties, sectors, and years in operation.
- Media and Marketing Content: This includes logos, cover images, and photo galleries displaying your facilities, products, or team.
- Product and Service Listings: We collect the descriptions, names, pricing guidance, searchable tags, and external purchasing or booking links you add to your catalog via our rich text editor.
- Contact Information: We collect physical addresses, phone numbers, email addresses, and social media links that you choose to display publicly so that buyers can reach out to you directly.
- Support and Communications: If you contact us via email at contact@afyway.com or through our online forms, we keep a record of that conversation so we can resolve your questions within our typical one to two business days window.
Information Collected Automatically
- Log Data and Device Info: When you browse our directory, our systems automatically log basic technical data. This includes your internet protocol (IP) address, browser type, device type, operating system, and the specific pages or search queries you interact with on AfyWay.
- Cookies and Tracking: We use essential cookies to keep you securely logged into your account and to remember your platform preferences. You can disable cookies in your web browser settings, but please note that some parts of our platform might stop functioning correctly.
2. How We Use Your Information
We do not sell your personal or business data to advertisers or third parties. We use the information we collect to run our platform, improve our search experience, and keep our community secure. Specifically, we use your data to:
- Set up, maintain, and secure your public business profile.
- Power our smart search tools so buyers can easily filter companies by country, city, category, or industry tag.
- Respond to your support requests, general feedback, and platform inquiries.
- Monitor platform health, fix technical issues, and protect our community against fraud or abuse.
- Send you essential system updates, security alerts, and administrative emails.
3. Information Sharing and Disclosure
Because AfyWay is a public B2B directory, the primary purpose of our platform is to share your business details with the world.
Public Directory Listings
Any information you input into your Company Profile, Product Showcase, or Service Listings is intended for public viewing. This means global buyers, search engines, and any visitor to afyway.com can view your company card, visual portfolios, pricing guidance, and direct contact details.
Third-Party Service Providers
We may share limited technical data with trusted third-party cloud hosting, security, and analytics providers who help us keep our website online and running smoothly. These partners are bound by strict confidentiality agreements and are not allowed to use your data for any other purpose.
Legal Requirements
We will only disclose your private account information if we are required to do so by law, or if we honestly believe that such action is necessary to comply with a legal obligation, protect our rights, or prevent fraud.
4. No Middlemen and Third-Party Links
Our core mission is to connect you directly to independent businesses without platform interference.
Independent Transactions
AfyWay is a discovery directory, not a marketplace or a payment processing service. Any interactions, negotiations, billing agreements, or contracts you enter into with another company are entirely between you and that business. We do not process transactions, we do not manage escrow accounts, and we do not monitor your private messages outside our platform.
External Links
Your product and service listings may contain links to external e-commerce stores, booking sites, or social media pages. We do not control, review, or assume any responsibility for the content, privacy policies, or business practices of any third-party websites. Please read their privacy terms before engaging with them.
5. Data Security
The security of your account and company details is incredibly important to us. We implement industry-standard encryption and security protocols to safeguard your information from unauthorized access, loss, or alteration. However, please remember that no method of transmission over the internet or electronic storage is completely flawless. While we work hard to protect your data, we cannot guarantee its absolute security.
6. Data Retention and Your Rights
We keep your personal and business information only as long as your account remains active on AfyWay. You have full control over your information at all times.
Managing Your Data
You can log into your account dashboard at any time to edit, update, or remove your business introduction, product prices, media galleries, or contact details.
Deleting Your Account
If you choose to leave our platform, you can request the permanent deletion of your account. Once your request is processed, your public profile, product showcases, and service listings will be completely scrubbed from our active directory databases.
7. Changes to This Privacy Policy
We may update our Privacy Policy occasionally as we build new features and expand our platform. When we make changes, we will update the "Last Updated" date at the very top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your data. Your continued use of AfyWay after any modifications means you acknowledge and agree to the updated terms.
8. Contact Us
If you have any questions, concerns, or feedback regarding this Privacy Policy or how we handle your business information, please do not hesitate to reach out to our team. You can message us through the contact form on our website or email us directly at contact@afyway.com.